Pretty proud of this fun little Instagram Video we put together for MINI to share on Instagram, Facebook and Twitter for Halloween. I had the honor to Produce, Direct and Sound Design it. Scott Niejadlik did all the Motion Graphics in After Effects and most of the design and asset creation in Photoshop…plus he threw in some great copywriting for good measure. January Spalatro provided Art Direction and Richard Shideler & Birch Norton provided Creative Direction.
I love these new bite size digital video content formats. 15 Secs is a fun and challenging constraint. Happy Howl o ween!!!