Saucony Guerilla

In the days leading up to the Boston Marathon we initiated a Guerilla Media Projection campaign around Boston to promote Saucony’s new ‘What is Strong’ campaign. ¬†Graeme Reed labored to create the projection video that included both imagery from the Mechanica created commercial spot and animated product clips. I went […]

athenahealth – What is athenahealth 2.0

A number of years ago Beam produced an overview video to explain athenahealth’s revolutionary approach to health care management. With things moving and changing so rapidly at athena the realized it was time to update the video to make the content more relevant while picking up the tempo of the […]

MINI Quest for the Countryman

The MINI Countryman was possibly the biggest new product launch for MINI since the original Hardtop was released in the US a decade ago. In order to highlight the features that made the Countryman unique, yet still very clearly a MINI, we put together a video that would convey the […]

Trussart TV Pilot

A number of years ago I participated in an open pitch contest called Pitchapalooza for Authentic Entertainment (a production company I worked for on occasion) There were over 40 pitches submitted and after two rounds of presentation my pitch for a show about Echo Park based master guitar craftsman James […]