Through some mutual connections, San Diego based Director/DP Couple the Joelson’s reached out to us to help put together a Holiday web spot for Coca-Cola & Walmart in conjunction with the Salvation Army. Saatchi & Saatchi X (Arkansas) was the agency who commissioned the spot entitled ‘Give Happiness’.

The Salvation Army location in Quincy, MA had been chosen to represent the Salvation Army by their National team and the Joelson’s were in need of all the local production services. Locations, Casting, Crew, Props, Set Dressing, Food Styling, etc…also we had less than a week to pull it all together since the spot was scheduled to drop on Black Friday and they reached out Nov 11th. 6 days later we were rolling cameras on the first day of our 2 day shoot on location shoot.

Gildaymonster Productions partnered with DGA Productions ( to pull it all off in record time. Kevin (DP) and Rebecca (Director) Joelson brought out a 1st AD and Camera Assistant and Creative Director Caroline Reeve from Saatchi made the trip up as well. We provided the rest of the Cast and Crew including the amazing Heather Chontos who (along with her team) did an incredible job with the Food Styling. The shoot went off without a hitch and despite the unseasonably warm weather we all made some Holiday movie magic together! It was quite the experience.